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we capture every pertinent detail you want.

 

evolution of beautyedge

catch a glimpse

of OntheEdge beauty trends with our on-the-scene features and breakdowns.

Featured
Building Your Beauty Product Development Skillset
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Beauty Brands Focus on Skin Microbiome for Healthier Complexions

skin’s microbiome

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Fight UV Rays with a Power-Packed Plate!
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Why Every Beauty Brand Needs a Product Development Marketer

Cherie Buziak Marketing Product Developer, Brand Strategist for the beauty industry.

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The Golden era of Beauty

skin care for mature skin

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skin’s microbiome: skin care vs skin health

skin’s microbiome

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Face Foundation: What Consumers Really Want

cosmetic face foundation performance per demographic

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Navigating regulatory compliance in beauty brand development
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flscc sustainability countdown

FLSCC sustainability event 9/2024

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Aligning messaging and branding with beauty products

Launching a new beauty brand is exhilarating yet challenging and whether you are a startup or a longstanding corporation the foundational process of brand development is important. This journey is no simple feat, yet if executed correctly, the results can bring success over the long run.

Drawing from experience in marketing product development and brand strategy, especially within the startup realm, it is clear that there’s a common tendency to rush towards the endpoint of success without properly laying down the groundwork from the start.

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NOW PLAYING:

in cosmetics: North America

Beautyedge Founder Cherie Buziak gives you a behind the scene look at the latest concepts, ingredients, innovations and technologies beauty and cosmetic manufacturers can see on the fast track marketing tours at in-cosmetics North America.

 

our past seasons…

some of our favorites from the archives.

 

up next:

Beautysourcing: wellness lifestyles & technologies

For the beauty industry, wellness is more than what's trending or developing products that have an ingredient story. We are learning more about the brain-body connection by studying neuro-science and learning more about our inner being. View the latest Wellness and Inspirational thoughts for product design in this category.

 

 

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