every story has its author.
meet cherie
I'm often asked how I got my start in the beauty business…
…here's my story
i knew i had a skill set…
- Beauty product development was my chance to share that skill with people around the world by creating products that give users an enjoyable, sensorial experience with benefits. I like to call that product experience “sensoround”. Every product I work on reflects this belief...and is made with love!
…. from brush to brand
The Beginning: A Beauty Career Launch
Career Reinvention
BeautyEdge’s Evolution through the year’s
… it’s all in the details.
a bit more about Cherie
The Founder of BeautyEdge LLC, Cherie Buziak, helps brands create products with cohesive product design and innovative technology.
As a creative cosmetic product development marketer, licensed esthetician, and publisher with over two decades of beauty industry experience in the beauty industry, Cherie has led assignments for leading brands including: Amala Skincare, Amway, StriVectin, Skinfix, Bath & Body Works, Coty/Sally Hansen, Paris Presents, ThaiHo Groups, and Rx for Brown Skin to name a few, and has a collaborative partnership with in-cosmetics North America, curating the marketing & technology programs, and speaking on trending industry topics.
In 2020, she founded WWBB (Women Warriors in Beauty Business), an interdisciplinary team of industry marketing experts. Their collective expertise in market research, consumer insights, brand positioning, product development, and omni-channel marketing ensures brands respond quickly and successfully to today's evolving business opportunities.
Among Cherie's professional memberships is the Society of Cosmetic Chemists and the Cosmetic Executive Women. Dynamic and highly knowledgeable in the beauty industry, Cherie speaks at numerous conferences and also dedicates her time to publishing articles and educating others on marketing and product development for beauty and wellness.
Cherie is a certified Digital Wellness Educator educating groups about leading a healthy lifestyle in today's fast-paced Digital world.
She earned a Bachelor of Science degree in Marketing at the Fashion Institute of Technology.
“there is just something special about turning an idea into a product... it is like bringing a new life into the world.”
how to get in touch
Great work starts with great communication.
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