… what they say.

Cherie.JPG

“I've had the privilege of working very closely with Cherie when she collaborated with us on in-cosmetics North America. She held posts as Technical Advisor, Marketing Speaker and Technology Curator. She curated and led the Marketing Technology platform creating an event for Cosmetic Technology Exhibitors and Product Specialists to connect on innovative product development. She is creative, knowledgeable and highly professional and a delight to work with!”

— Ivan Rahal | Marketing Director

BRANDED-SEPERATORS@2x.png

“Cherie is an angel! I met her once and I reached out to her because she made me feel comfortable to do so. She has helped me with figuring out how to put together pitches and how to "sell yourself". She is pretty amazing.”

— Cindy Gamboa | Esteé Lauder

 

“Cherie is a consummate professional, striving for excellence in all she approaches. She has an extensive product knowledge across multiple beauty categories.”

— Cyndi Keeting | VP Business Development

 

“Cherie is kind and caring. She's a great team player and I've learnt so much from her while being at Beauty Avenues. She's knowledgeable in her field and has a great deal of expertise and insight to offer. I am proud to have worked with her and feel thankful to have gained a great colleague and friend.”

— Daphne Howe Lee | Beauty Product Developer

 

“BeautyEdge played an integral partnership role supporting my company on a highly strategic new business opportunity, working very closely with me on a daily basis over an extended time period.”

— Elizabeth Cohen | VP Marketing Innovation

“Cherie consulted to my high end skincare brand on a few different projects. We are a small team and it can be a great help to tap into Cherie's skills when we need an extra set of hands. She has a wide range of expertise within beauty, but her focus with us was on innovation, category analysis and brand strategy. Cherie is extremely thorough and puts a lot of thought and effort into her research and recommendations. She is well versed in industry trends and the competitive landscape, and has an extensive network across various areas of the business. Cherie has a great can-do spirit and loves to immerse herself in our projects. We're fortunate to be able to partner with her!”

Joi Ruud | Global Growth Innovation | Edgewell Personal Care