How to Incorporate Mindfulness into Product Development: Part 3 In Mindfulness Series - GCI Magazine 9/2020
Mindful Beauty
Mindfulness coupled with wellness has exploded and beauty has come along for the ride. Now more than ever (especially given the pandemic), consumers are seeking out products that reduce stress and enhance their feeling of health and well-being.
These days, brands aren’t just designing their products to evoke that feeling of calm and tranquility. That’s the bare minimum. The future of beauty, mindfulness, and wellness products lies in the interaction between the physical and the digital product.
Click on the 2-minute video below to learn about mindfulness.
[youtube=://www.youtube.com/watch?v=vQ8w_cgn0qE&w=640&h=480]
Read more on Mindfulness in the The Beauty Experience series
by Cherie Buziak
This 3-part series explores the core elements and history of sensory branding, how neurological connections between the brain and our skin affect customer experience, and how the mindfulness movement creates space for innovation with the power to elevate beauty and cosmetics development.
The Beauty Experience Part 1 of 3
The five senses and product development.
The Beauty Experience Part 2 of 3
Neurological connections between the brain and our skin.
The Beauty Experience Part 3 of 3
A deeper engagement with consumer's mindset for the new mindset.