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The rise and influence of ingredient-led beauty
Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.

Innovations & Beauty Highlights from Cosmoprof Miami
Cosmoprof Miami brought together the brightest minds and the hottest trends in the beauty industry, creating an electric atmosphere that left me feeling inspired and energized. From innovative products to groundbreaking technologies, this event had it all!


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