RECAP: in-cosmetics N.A. 2019

TheEdge: On Beauty at in-cosmetics N.A.

The in-cosmetics North America conference is a 100% free event that showcases the latest raw material technologies used in beauty products; features marketing trends and regulatory presentations, showcases formulation challenges, and acknowledges creative innovations.

Beauty & Beyond: micro-segments

There’s been a lot of buzz surrounding Cherie’s talk on Beauty & Beyond at in-cosmetics N.A. where she explored the hottest open spaces on the beauty landscape: men's & gender-neutral grooming categories, and bold expressive makeup.

These micro-segment categories are bursting with new product possibilities – and provide exciting opportunities for your brand that consumers of all ages will want.

Download your complimentary copy here >> Beauty&Beyond

photo credit: in-cosmetics N.A. 2019

Marketing Technology Tours

The Marketing Technology tours are designed to empower marketers, product developers and brand specialists to connect the trends with the raw ingredients that deliver the next wave of new products that meet customer needs by providing:

1. An inspirational guide highlighting the latest personal care concepts, innovations, technologies and textures.
2. A platform for marketing professionals to meet and network with global ingredient suppliers

Below are the exhibitors we visited, and a recap of their technologies offered.

Mibelle AG Biochemistry – IceAwake™ Sleep deprivation affects the skin short-term and long-term. Busy schedules and sleep-gaps cause cellular processes to underperform causing tired looking skin and a pre-mature, aged skin appearance. IceAwake™ helps to break this vicious cycle. It is based on a biotechnologically produced unique bacterium (Iodobacter ssp.) which was discovered by Mibelle Biochemistry under a Swiss glacier, where it has now been reawakened following many years lying dormant below the ice. Benefits: Energizes skin, helps reduce wrinkles, increases radiance despite hectic lifestyle.

Seppic – How to look flawless after a big night out? Seppic’s Hangover Beauty Kit is the answer! We walked away with a great starter sample kit that featured SEPPICS ingredients like SEPIMAXTM ZEN™ and BIOPLASMATM FA™ to help energize, detoxify and wake up skin after a long night out.

What was in our takeaway kit? Fun after party skin treats!

• After Wine Sugar Lip Scrub

• After Party Make Up Remover

• Skin Rehab Detoxifying & Energizing Facial Mist

• Hangover Cure Replenishing Lotion

• Cover Up Color Correcting Stick

  Click here to read more on the list of exhibitors.
  

  Look for more information on the exhibitor's websites.
  
  

  
  ON TO BRIGHT AND SHINY THINGS!

If you joined us on the tour you received a sample of a super glimmery eyeshadow. We have our friends from ThaiHo Group to thank for that!

For more information contact -fortuna@thaiho.com or jane.peng@thaiho.com

In case you missed our last mailing on Beauty Accelerate

Read: Beauty Accelerate Disruption
Watch: Behind-The-Scenes Beauty Accelerate Video

Stay OnTheEdge of Everything Beauty

BeautyEdge offers several options to help you and your brand grow!

• Explore further product development ideas on our website. >>NPD tips

• Sign up for EdgeNotes

• If you are new to the beauty business and would like to set up advisory consultation appointments, please send a note to Cherie@beautyedgeinc.com

The first 20-minute consultation call is complimentary.

• Ongoing consultation calls are billed by the hour. You can choose to talk about a variety of topics: Concept development, claims development, aesthetic development, technology resources and searches, testing methods, benchmark suggestions, even industry language to use when speaking with your chemist during aesthetic product development. The topics are endless!

Cherie Buziak is the owner of product development firm BeautyEdge LLC, a beauty product development and advisory consultancy that helps companies bring products to market with speed, creativity, and impact. Expert services range from start to finish product development, brand strategy, marketing, leveraging best in class technology, trends, and advisement. Contact cherie@beautyedgeinc.com