What Have We Done with Our Sense of Smell? 9/2020

Clean beauty. Non-toxic ingredients. Fragrance-free. Natural. Organic. Free-from. These marketing terms and claims have become the standard for beauty and fragrance product development for the better part of the last seven years.  Let's take a closer look at the ways these claims have affected fragrance inclusion in personal care products and fragrance development in general, probing the question, “What have we done with our sense of smell?”

Read the full fragrance article here.

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Further Reading
The Beauty Experience by Cherie Buziak

This 3-part series explores the core elements and history of sensory branding, how neurological connections between the brain and our skin affect customer experience, and how the mindfulness movement creates space for innovation with the power to elevate beauty and cosmetics development.

The Beauty Experience Part 1 of 3 
The five senses and product development.

The Beauty Experience Part 2 of 3
Neurological connections between the brain and our skin.

The Beauty Experience Part 3 of 3
A deeper engagement with consumer's mindset for the new mindset.